Hip Street appoints New General Manager - Sales & Marketing

Hip Street has appointed Sukhesh Madaan as General Manager - Sales & Marketing, South Asia. He will be responsible for creating new market opportunities in South Asia by leading all strategic efforts focussed both on establishing the new channel and creating the Hip Street brand in the minds of the end-consumers. Commenting on the appointment, Sandeep Ramani, Country Manager, Hip Street, informs, "India is one of Hip Street's most strategic markets. With a veteran like Sukhesh, I believe, we will be able to accelerate and consolidate our leadership position in the Indian market." "I am very excited to have the opportunity to drive Hip Street's market-leading Digital Lifestyle and Accessory product range in South Asia and take the business to the next level of growth. I am confident and looking forward to work with an organization which is at the forefront of bringing in some of the most innovative products," said Sukhesh Madaan. Madaan brings with him a rich experience of sales, distribution, marketing, business development and corporate strategy. He has held several important positions during his 15 years of working with category leaders like Sony Ericsson, Microsoft, Intel and Jindal Photo films. Prior to his role at Hip Street, he was associated with Sony Ericsson, where he was heading the Retail & Channel Marketing initially and later on was responsible for Business Planning & Strategy.