For Samsung, the Channel Partnership programme is an important asset and a distinct emphasis is laid on maintaining the growth and health of this pan-India channel network. Since 2009, Samsung has systematically been strengthening the distributor infrastructure in Tier 1, 2 & 3 markets. Besides its top distributors in Tier-1 market, it has about 100-125 IT channel partners in the Tier-2 markets. Further in the Tier-3 markets, Samsung India has deployed resources to engage retail, resellers and system integrators for enhanced efficiency and efficacy. Samsung India has organized two global offsites on the theme"Be the Best, Believe Beyond Boundaries" in South Africa and Dubai, respectively in the months of November and December 2010.
According to Ranjit Yadav, Country Head, Mobiles and IT, Samsung India Electronics, "The Channels Partners are an intrinsic part of our business model and they form the backbone of our IT presence in the country. We believe in growing together with our channel partners and these events were organized to recognize and reward the contribution of our IT partners in helping Samsung sustain and grow its IT business in the year 2010."
Samsung has followed a two-pronged strategy for growth entailing the introduction of new products with industry-leading features as well as enhancing availability across metros, tier-I and II centers.
No comments:
Post a Comment